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About

Since 1979, designer and founder Effy Hematian has been creating flawless, trend-driven jewelry which fuses exotic sophistication with meticulous craftsmanship. From day one, EFFY set out to create fine jewelry that is accessible to jewelry enthusiasts with refined tastes, seeking quality and value.

"Quality & craftsmanship … that's what defines us"

Effy Hematian came to the U.S. in 1979 with his wife and son, and a vision. He was driven by a strong desire to share his sense of style and his passion for quality craftsmanship. Today, his family business has grown to include his three sons, but Mr. Hematian remains highly involved and knows each piece by heart.

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